high-performance haircare that's accessible, affordable and tailored to every strand

Healthy, beautiful hair starts with the right routine, and essano's newly refreshed haircare collection makes finding your perfect match easier than ever. With clearer benefit-led packaging, fresh new scents and two brand-new ranges, choosing the right products for your hair has never been simpler.

Created in essano's Auckland innovation hub, the refreshed collection combines science-backed actives with naturally derived ingredients to deliver targeted, high-performance haircare for every hair type. Informed by research involving more than 500 New Zealand haircare shoppers, the range has been redesigned with clearer, benefit-led packaging, making it easier than ever to find the perfect routine. Better still, premium performance comes without the premium price tag, with the collection available from just $12.99–$19.99 and readily available at leading pharmacies, supermarkets nationwide and online.

Leading the launch are two brand-new collections. Silk Gloss is designed to revive dry, dull hair, using a Silk Protein Complex, Vitamin C and an AHA Blend to smooth, hydrate and boost radiant shine. Growth & Volume targets fine, flat hair with Caffeine and Biotin Tripeptide to strengthen strands, enhance thickness and deliver fuller-looking volume without weighing hair down.

The refreshed collection also includes six targeted favourites:

Curl Define – defines and softens curls while reducing frizz with Coconut Oil and Monoi Oil.
Intense Hydration – deeply nourishes dry, dull hair with Argan Oil and Moringa Oil, now joined by a new Hydration Hair Mask.
Frizz Control – smooths coarse, frizzy hair using Coconut Oil, Tsubaki Oil and Plant Proteins for sleek, glossy results.
Repair & Restore – strengthens damaged, brittle hair with Keratin Complex and Prickly Pear Oil.
Scalp Balance – calms irritation and helps reduce dandruff flakes with Native River Mint, Piroctone Olamine and a soothing botanical complex.
Bright Blonde – neutralises brassiness while boosting shine with rich violet pigments, an Amino Acid Blend and Macadamia Oil.

Like every essano product, the entire collection is produced in New Zealand, cruelty-free and free from parabens, sulphates, PEGs and phthalates. The result is high-performance haircare that's accessible, affordable and tailored to every strand — from curls and colour-treated hair to dry, damaged, fine or frizz-prone locks.