Two Dudes Unveils a Bold New Look — Everyday Grooming Made Simple, Stylish and Refreshingly, Just in time for Christmas GIving and SUmmer weddings

Whether you’re upgrading your own grooming routine or encouraging someone you love to take better care of their skin, the newly refreshed Two Dudes range is set to make everyday self-care easier, cleaner, and more enjoyable. The iconic New Zealand men’s grooming brand has just unveiled a bold new look — a modern, unified identity that marks an exciting next chapter for the fast-growing label.

Five years on from launching in a small Auckland flat, Two Dudes has evolved from a start-up success story into one of Aotearoa’s most recognisable grooming names and voted as the number one mens brand in New Zealand and Australia.

Co-founder Tomas Tappin says the refresh is about clarity, confidence, and future growth: “As we expanded, our packaging started to look mismatched. We knew if we wanted to grow Two Dudes into a global brand, we needed something strong, unified and built to last. The new brand feels like us again,” says Tomas. “It’s bold, confident, and built to last, just like the Dudes who use it. We’ve grown up, but we’ve kept our humour, our honesty and our men’s health mission. That’s what our community connects with.”

A Fresh Look, Made for Real Life

Whether you’re stocking up for yourself or choosing gifts for someone else, the new Two Dudes range is intuitive, functional, and fuss-free — grooming with personality that’s confident, simple, and made to fit effortlessly into everyday life. The refreshed packaging features a unified Dude Green for stronger shelf presence, new airless moisturiser pumps to reduce waste, and upside-down shower bottles designed to stand on their head so every last drop gets used. With streamlined design, clean formats, and a tone that embraces humour and honesty, the entire range is now easier to find, easier to use, and easier to love.

Great Grooming for Everyone

Founded by mates **Michael McRae** and **Tomas Tappin**, **Two Dudes** was born from a simple mission: make self-care easy, effective, and approachable for everyday guys. Known for its natural, NZ-made formulations and no-BS approach, the brand has sold over 200,000 units since launching in 2020 and is now stocked nationwide across leading retailers in New Zealand and Australia.

Two Dudes’ naturally formulated, NZ-made products are built around the basics — face wash, moisturiser, beard care, and body essentials — making them ideal for anyone wanting to elevate their daily routine without overcomplicating it.

Whether you’re a “three steps max” kind of person or someone who already enjoys a solid ritual, the range is designed to feel approachable, effective, and genuinely enjoyable to use.

By choosing to use Two Dudes products you’re looking after yourself and you'll also be helping another dude, as 10% of their profits donated to men's health charities.

Perfect for everyday use and ideal for gifting, Two Dudes range is practical, easy-to-use that suit everything from daily personal care to birthdays, Christmas, couples refreshing their bathroom essentials, or even “welcome to skincare” starter kits. It also makes a great choice for groomsmen gifts or honeymoon-ready toiletries, and its clean, modern aesthetic looks right at home on bathroom vanities, in gym bags, or on the go.

With its bold new identity and plans to go global, Two Dudes is entering a new era — one that champions simplicity, confidence, and down-to-earth Kiwi grooming for everyone.