Maebl is Aotearoa’s first certified microbiome-friendly intimate care products, empowering women to take control of their intimate wellbeing with science-backed, sustainable, and stigma-free solutions

Maebl, an innovative intimate care brand, was born out of a desire to provide well-formulated intimate care products for your most delicate skin. Founded by Shannon Phillimore, who draws on her own experiences with intimate wellness, Maebl is dedicated to empowering women to take charge of their intimate health.

The brand’s thoughtfully crafted range respects the delicate balance of the vulvovaginal microbiome while providing accessible, science-backed information. Maebl is distinguished as the first in New Zealand to achieve MyMicrobiome certification, ensuring its products nurture rather than disrupt sensitive skin and microbiome diversity.

Beyond product innovation, Maebl is committed to destigmatizing discussions about intimate health, aiming to normalize conversations and empower individuals. Maebl also emphasizes environmental responsibility, sourcing natural ingredients sustainably.

With a focus on effective care, education, and sustainability, Maebl is redefining the landscape of intimate health in New Zealand, promoting a better understanding of vulvovaginal wellbeing.