Industrial Luxe

A sleek industrial setting was the perfect home for this luxe and romantic wedding style by Oh! Such Style, featuring statement florals that give an organic, wild garden feel…

Industrial Styled Shoot 9.jpg

‘For this elegant shoot, we gained inspiration from the setting, the stunning Sapphire Room at Ponsonby Central. It’s an industrial styled space with a slightly more formal take on recent industrial trends – think sleek black steel beams, weathered wooden floors, and white washed walls. 

Our goal was to achieve an organic, romantic feel within an industrial space. We decided to seek a change from rustic exposed brick and festoon lights – not that we don’t love them! We sought to create a scene that was heavy with romance and elegance without being too formal.

Industrial Styled Shoot 1.jpg
Industrial Styled Shoot 6.jpg
Industrial Styled Shoot 8.jpg
Industrial Styled Shoot 7.jpg
Industrial Styled Shoot 10.jpg
Industrial Styled Shoot 2.jpg
Industrial Styled Shoot 3.jpg
Industrial Styled Shoot 5.jpg

The stunning asymmetrical florals were designed to look natural and slightly tousled. They tumbled over the table and onto the ground in a cascade of emerald greens, lilac, mauve and blush. A standout feature was the amazing floral arch – puddling on the floor and gently arcing over, it made a statement piece in front of which to exchange vows.

The soft shades of floral served to enhance the elegance and romance of the space – we used barely-there pinks, the gentlest shades of blush, and incorporated deeper shades of lilacs, mauves and even cerise for depth and drama. We used a variety of blooms and greenery to achieve an organic, wild garden feel, and carried this through to the bouquet and buttonholes. Nothing looked too “done” but rather – as if they had been freshly picked on a whim.

The drama of the floral arrangements and the venue itself meant that the rest of the décor needed to be simple and elegant, yet strong enough to hold its own in so much texture and with so much light filtering in. Silvery grey table linen provided a natural and tactile finish and kept the setting soft. Allowing some of the natural crumple to occur in the table linen creates interest and adds another layer of texture to the setting.

Industrial Styled Shoot 4.jpg

We selected clean white plates and glassware with defined silhouettes but offset them with pink handled cutlery for a touch of whimsy and of course – romance.

Our bride and groom were dressed in a beautiful ball-gown style dress and tuxedo, with a focus on slick traditional tailoring for him. The brides gown was romance personified – the barest blush overlaid with delicate white floral applique tumbling down the bodice and skirt. A full skirt with layers of tulle and clean lines on the bodice was evocative of days of yore. Slightly undone hair and the tumbling, mismatched florals kept the outfits from getting stiffly formal.

Finally, one of the stand outs of the day was the cake. We hadn’t used much white in the décor and setting, as we wanted to achieve a fresh, airy look without being too harsh. The cake was a brilliant two-tiered display, and almost starkly simple with only white florals to decorate it. It stood out as a decorative element on its own, as it was just so stunning.

This was a great challenge to achieve a balance of industrial, romantic and organic, without losing the special formality of a wedding and special occasion. The luxe details like the over-the-top florals achieved a dramatic statement and really pulled the whole look together.’

Photos: Judy Nunez

Planning & design: Oh! Such Style

Venue: The Sapphire Room

Flowers: Twig and Twine

Cake: Bake a Boo

Gown: Hera Couture

Suit: Ellens Tailors

Stationery: Just My Type

Hair & makeup: Eleanor Dorn

Linen: Tble. Linen

Furniture: Arkade

Models: Katie Atkinson and Ethan Coleman