lip colour that lasts through the vows, the champagne toasts, and all the kisses in between

Every bride dreams of lip colour that lasts through the vows, the champagne toasts, and all the kisses in between. Enter ed&i’s OMG Cute Lip Smudge ($48), the latest innovation from New Zealand’s cult skincare brand, and their first step into beauty.

Created by founder Edna Swart, this high-performance, clean, and vegan-friendly lip pencil is designed to redefine your bridal lip routine. Forget twist-ups that break or dry-out formulas — OMG Cute Lip Smudge is a classic wooden pencil that sharpens to perfection, with a creamy, long-lasting texture that glides on effortlessly and stays put from “I do” to last dance.

Available in two universally flattering shades — Confession and Back Chat — the pencil is perfect for shaping, defining, or wearing alone for a modern, natural finish. It’s not about chasing bold colour trends, but about enhancing your natural beauty with a product that feels good, looks good, and is good for you.

True to ed&i’s clean beauty ethos, the formula is free from parabens, phthalates, silicones, animal-derived ingredients, and microplastics, focusing instead on conscious, skin-loving ingredients. As Swart explains: “Lip care is skincare. A liner is just a fun add-on to the everyday essentials we already create.”

For brides, this means a lip liner that won’t just see you through your big day, but will also earn a permanent spot in your makeup bag long after the wedding.