Bouf growth haircare
SAY HELLO TO BOUF, THE BOLD NEW HAIRCARE BRAND TACKLING THINNING HAIR WITH REAL RESULTS
Introducing Bouf: the groundbreaking haircare brand designed for those facing thinning hair and seeking real solutions.
After a stellar debut in Australia, Bouf — created by Gen Z beauty boss and visionary Rachael Wilde - the powerhouse behind tbh Skincare — has officially launched in New Zealand.
TikTok influencer and mother of three, Indy Clinton, has been instrumental to Bouf’s success. After sharing her refreshingly honest postpartum hair journey with an inspiring five-month hair transformation with millions of followers. Her authentic experience has sparked significant interest among beauty enthusiasts.
Bouf prioritises science-backed, consumer-focused beauty solutions. The name “Bouf”—pronounced “b-o-o-f”—playfully evokes bouffant hairstyles, embodying the bold volume and confidence that the products provide.
Wilde’s personal struggle with thinning hair revealed a significant market gap, recognising that “33% of women over 30 experience hair thinning and 67% of men over 50 face hair loss,” Wilde aims to fill this crucial market gap. Bouf's clinical trials show impressive results: 20% faster hair growth, a 44% increase in active hair follicles, and an 82% reduction in hair loss.
The effectiveness of the range is evident. The standout Flouf Factor Growth™ Tonic offers a concentrated, leave-in formula targeting hair loss directly at the source.
The complete Bouf collection — including shampoo, conditioner, and leave-in mask — works synergistically to prevent breakage and protect against environmental stressors, ensuring your hair’s health is supported alongside the tonic's targeted treatment.
Experience the confidence of beautiful, voluminous hair with Bouf.
Flouf Factor Growth™ Tonic $39.95, Flouf Factor Growth™ Shampoo 300ml $39.95 and Flouf Factor Growth™ Conditioner 250ml $34.95, Flouf Factor Growth™ Leave-In Mask 150ml $34.95